With ISKCON book distributors off the streets and staying at home due to the Coronavirus pandemic, you might think their service has completely ground to a halt. Instead, however, they’ve put all their energy into innovations such as mailing, contactless delivery, and e-books to distribute thousands of Prabhupada’s books at a time when people need them more than ever.
The podcast is facilitated by the BBT’s Marketing, Communications and Innovations dept and was conceived by the department’s director Vaisesika Das as a way to make sankirtan (book distribution and harinama) relevant to a younger generation.
Historically, ISKCON Brooklyn, New York, was perhaps the greatest center of book distribution in the world. The huge amounts of books distributed from Brooklyn, meanwhile, contributed much of the funds to build flagship ISKCON centers such as the Juhu temple in Mumbai, and Mayapur Chandrodaya Mandir. For the past twenty years, however, book distribution came to a complete standstill in Brooklyn.
On Saturday, 9th February, Vaisesika Das gave a presentation on the philosophical significance as well as practical techniques of book distribution to the entire team at ISKCON Ahmedabad, then the entire team got onto buses heading out to Bhadrakali – a busy shopping spot in the city for the practical session!
The harinama party bus is the brainchild of husband and wife Prema Rupa Madhava Das and Prema Rupini Madhavi Dasi, who were born in the same year, share the same zodiac sign and were called Paul and Paula before becoming devotees. The two are also soulmates when it comes to service.
An innovative new project called “Go Matsya” has instigated fast growth in distribution of full sets of Srila Prabhupada’s Srimad-Bhagavatam, and the idea is catching on around the world. BBT Trustee and Sankirtan Strategist Vaisesika Das created the project, which aims to “preserve Vedic culture through mass distribution and education.”